Case study · Luapsy
Music, image and media working in the same direction.
Fang worked alongside Luapsy on audiovisual production, photography and music promotion strategies, connecting social media content with campaigns aimed at Brazil and the United States.
The project
Turning artistic identity into promotional material.
Luapsy has a visual concept connected to digital culture and a young audience, with listeners outside Brazil as well. The work needed to keep that identity consistent across music videos, vertical content, photos and paid media.
Audiovisual
This case needs to be watched.
The production was designed to create audiovisual works and, at the same time, material that could continue the artist’s story on social media and in campaigns.
Fang’s role
Luapsy: production and distribution within the same plan.
Direction and filming
Audiovisual production in São Paulo, music videos, vertical content and behind-the-scenes footage.
Photography
Promotional images and coverage designed to support different stages of the communication.
Editing
Adapting materials for Instagram, TikTok, YouTube and campaign formats.
Meta Ads
Campaigns for growth, views, engagement, remarketing and driving traffic to YouTube.
Google Ads
Video tests and strategies aimed at increasing views and better understanding the audience.
Audience analysis
Performance review to identify the age groups, locations and audiences with the strongest connection.
Strategy
Campaigns also help you learn about your audience.
Beyond expanding distribution, the tests helped reveal who was responding to the content. The analysis pointed to a predominantly young, female audience, with a significant presence in Brazil and the United States.
This learning guides creative decisions, formats, targeting and upcoming releases — paid media doesn’t work separately from the artist’s identity.
Behind the scenes
One production creates many touchpoints.
Results
Communication connected to the artist’s identity.
The project brought together audiovisual, photography, editing, music marketing and paid media so that each piece of content worked as part of a larger artistic presence — not as an isolated post.
Your release
