Design and Branding
Design and branding from Rio de Janeiro for brands that need their own way to communicate.
A brand isn’t just a logo. It’s how a company, artist or project presents itself, communicates and is remembered. Fang creates visual identities and design systems that turn ideas into a recognizable, consistent presence that’s ready to grow.
Brand strategy
Branding to shape how your brand is perceived.
Before choosing colors, typefaces or symbols, we need to understand what the brand stands for, who it speaks to, how it wants to be perceived and what sets it apart. That way, every visual decision stops being decorative and starts having a purpose.
Strategy before the symbol
Positioning, personality, audience, context and goals guide the project’s visual direction.
A system, not an isolated piece
The identity needs to work across social media, presentations, websites, print materials, campaigns and other touchpoints.
Visual identity
What branding and visual identity can include.
Logo and symbol
Primary and alternative versions designed for recognition, application and flexibility.
Colors and typography
A palette and type pairing aligned with the brand’s personality and message.
Visual system
Graphic elements, shapes, textures, patterns and image styles that expand the brand’s language.
Brand guidelines
Usage guidelines to keep consistency across clients, teams and suppliers.
Project scope
Full identity or a single piece?
Not every project needs to rebuild the brand from scratch. The decision depends on what already exists, where the business is right now and how many touchpoints need to work in the same language.
When a full identity makes sense
When the brand is starting out, repositioning its presence or looks inconsistent across channels. The project can include visual direction, logo, palette, typography, graphic system, guidelines and essential applications.
When a single piece does the job
When the identity already exists and the need is specific: a cover, presentation, campaign, launch material or social media piece. In that case, the design should respect the existing system instead of creating a new brand with every deliverable.
Real-world application
An identity needs to keep going after the logo.
For Walking to Success, Fang developed a visual direction designed to work across social media, campaigns, videos and communication materials. The same typographic and visual foundation organizes institutional pieces, more emotional content and field documentation without erasing the project’s real stories.
Visual foundation
The type pairing and graphic elements create recognition across materials produced at different times.
Extensions
Identity, digital content, photography, audiovisual and campaigns work as parts of the same presence, each adapted to its context.
Businesses and professionals
Design for companies and professionals.
We work with businesses that are just starting, brands that grew without a defined identity and projects that want to update how they’re perceived. The identity can extend to presentations, proposals, social media, stationery, packaging, signage, websites and campaigns.
Music and culture
Design for artists and music projects.
A music release needs an identity too. We create visual directions for artists, bands, producers, labels, events and cultural projects, connecting image, music and positioning. See how we work with independent artists.
Album and single covers
Concept, composition, typography and visual treatment to translate the atmosphere of each release.
Release identity
A visual language that carries over to stories, ads, thumbnails, posters and campaigns.
Digital content
Design for social media.
We create visual directions, carousels, promotional pieces, thumbnails, campaigns and launch materials, keeping the brand recognizable without making every post look the same.
Process
How the process works.
01. Conversation and brief
We get to know the project, its history, audience, goals, references and current challenges.
02. Research and direction
We define the conceptual and visual paths that will guide the project.
03. Development
We turn the chosen direction into identity, typography, colors, graphic elements and applications.
04. Refinement and delivery
We refine, organize the final files and deliver guidelines for consistent use.
FAQ
Frequently asked questions
Does Fang only design logos?
No. The work can include brand strategy, visual identity, graphic systems, communication materials, social media design and extensions for different channels.
Do you work with artists and music projects?
Yes. Fang creates covers, release identities and promotional materials for artists, bands, producers, labels and cultural projects.
Can the project be done remotely?
Yes. Fang is based in Rio de Janeiro, but design and branding projects can be developed remotely for clients in other cities and countries.
Your project
Let’s build an identity with personality.
See also our Social Media, Photography and Video and Cover Design for music services.
Tell Fang about your company, your career or the project you want to bring into the world. We can create a full identity or develop the materials you need to present your next phase with more clarity and consistency.
