Social Media and Content
Social media management from Rio de Janeiro for brands that need more than just posting.
Being on social media doesn’t necessarily mean having a digital presence. At Fang Agency, strategy, creativity, design, content and analysis work together to turn social media into real communication channels between brands and people.
Strategy
Social media management with strategy.
We understand positioning, goals, audience, tone and market before defining the calendar, formats and topics. That way, every piece of content has a role in the brand’s communication.
Strategy before publishing
Content pillars, goals, audience and tone guide what gets produced and why.
Content with a purpose
Each piece can introduce, educate, build authority, promote a launch or create a business opportunity.
What we do
Social media as part of a bigger communication.
Planning
Topics, calendar, formats and creative direction aligned with the project’s goals.
Design and content
Reels, carousels, posts and stories that respect the brand identity and build recognition.
Video and audiovisual
Filming, direction, editing and adaptation for Instagram, TikTok, Shorts and other platforms.
Copywriting and analysis
Captions, CTAs and tracking of reach, retention, engagement and performance.
How it works in practice
From brief to publishing with an approval workflow.
The process is organized so that strategy and production don’t depend on improvisation. Frequency and volume change from project to project, but the workflow usually follows the same steps.
01. Brief and topics
Goals, campaigns, audience questions, launches and business events become topics and formats.
02. Calendar and approval
Topics are organized in a calendar for review before production or publishing, reducing rework and aligning priorities.
03. Production and editing
Design, filming, editing, copy and adaptations are produced according to what was approved for each channel.
04. Publishing and review
Content is published or delivered for publishing, and performance helps guide the next cycles.
A calendar can combine, for example, educational content, proof of work, behind the scenes, offers and discovery formats. The actual volume, frequency and channels are defined in each project’s scope.
Scope
What’s included in management and what can be hired separately.
Social media doesn’t have to be a fixed package. Some brands need strategy and publishing; others also need filming, editing, design or paid media. The scope is built around the need.
| Area | What it can include | How it fits into the project |
|---|---|---|
| Planning | Content pillars, topics, calendar, formats and creative direction. | Can be part of ongoing management or a specific strategy phase. |
| Filming | Photography, vertical video, behind the scenes, interviews and day-to-day footage. | Defined according to need, frequency, location and logistics. |
| Editing and design | Reels, clips, carousels, graphic pieces, captions and adaptations. | Can accompany management or be hired as content production. |
| Publishing | Scheduling, channel organization, titles, descriptions and CTAs. | Included when Fang takes over operation of the agreed channels. |
| Engagement | Reply and community routine, when planned. | Depends on message volume and the level of responsibility agreed in the scope. |
| Ads | Planning and management of campaigns on Meta, YouTube or other platforms. | Management can be hired separately; the media budget is defined separately and never mixed with fees. |
Proof of work
Strategy applied to business and music.
For Lecadre, content comes from customer service, questions, artworks and behind the scenes of a frame shop in Copacabana. For TAS Records, the workflow follows shows, performances, releases and different music formats. Both case studies show how the method adapts to each context without turning different brands into the same formula.
Platforms
Each platform calls for its own language.
Reels, carousels, stories, visual positioning and community building.
TikTok
Fast content, native language, trends and formats designed for discovery.
YouTube and Shorts
Videos, clips, titles, descriptions, thumbnails and distribution strategy.
Brand content, campaigns and distribution integrated into the Meta ecosystem.
Music
Social media for artists and music projects.
Music is part of Fang’s story. We work with artists, production companies and music projects, developing strategies for releases, performances, behind the scenes and image building. Promoting music isn’t just posting the single cover: it’s building a narrative before, during and after.
Integration
Communication is not an isolated piece.
Digital presence works best when different areas work together. Social media can be integrated with design, photography, video, paid media, SEO and website design.
Why an agency
Consistency takes more than one skill.
Producing content consistently takes planning, creation, design, video, writing, trend tracking and analysis. At Fang, these areas work together without turning every brand into the same thing.
FAQ
Frequently asked questions
What does a social media agency do?
It plans, creates and manages a brand’s communication on social media, including strategy, content, design, videos, captions, publishing and results analysis.
Does Fang only work with companies in Rio?
No. Fang is based in Rio de Janeiro, but many social media, design, strategy and marketing services can be delivered remotely, for clients in Brazil and internationally.
Does Fang do social media for artists?
Yes. We have experience with artists, music projects and production companies, including releases, videos, behind the scenes and building a digital presence.
Your project
Let’s turn your social media into presence.
If your company posts but feels it hasn’t yet built a consistent digital presence, we can develop that strategy together.
