Paid Media
Paid media management from Rio de Janeiro: advertising isn’t enough. You need to know why and for whom.
At Fang Agency, paid media starts with strategy. We connect goal, audience, creative, landing page and analysis so your investment has a clear purpose — and isn’t just distribution without direction.
Media strategy
In paid media, the goal comes before the platform.
A campaign can aim for awareness, views, traffic, leads, sales, event promotion or releases. Each goal requires a different structure.
Goals and measurement
We define what the campaign needs to generate and which metrics actually help evaluate the results.
Audience and targeting
We work with location, interests, behavior, custom audiences and remarketing — without targeting for the sake of targeting.
Creative
Video, image, copy and offer are part of the strategy — not pieces separate from the media.
Testing and optimization
We compare hypotheses, creatives, audiences and landing pages to make data-driven decisions.
Platforms
Meta Ads and Google Ads play different roles.
Meta Ads
Instagram and Facebook can expand discovery, reach, views, messages, leads and traffic with reels, stories, feed posts and carousels.
Google Ads
Campaigns can reach people while they’re already searching for a product, service or topic — capturing existing demand.
Creative + media
An ad has to earn attention.
Because Fang also works with design, video, photography, copywriting and social media, we can bring creation and distribution into the same line of thinking.
Videos and reels
Native formats and messages designed to stop the scroll and present an offer quickly.
Images and carousels
Visual pieces aligned with the brand identity and the campaign goal.
Copy and CTA
Headlines, hooks and calls to action consistent with the audience’s stage and the offer.
Landing page
The click needs to land on a clear, fast page that matches the ad’s promise.
Process
Campaigns that learn from data.
01. Planning
Goal, audience, offer, budget and campaign structure.
02. Production
Setup, creatives, copy, tracking and any pages needed.
03. Launch
The campaign goes live and we monitor the first performance signals.
04. Optimization
Data guides adjustments, pauses, new hypotheses and budget reallocation.
FAQ
Frequently asked questions
How much does paid advertising cost?
It depends on the goal, market, location, duration and the volume needed to generate useful data. The ad spend is separate from the management service.
Does Fang create the ads too?
Yes. We can integrate paid media with design, video, photography, editing and copywriting.
Do you work with Meta and Google?
Yes. The choice of platform depends on search intent, audience and campaign goal.
Your campaign
Let’s invest with more direction.
Campaigns work better when the ad and the destination are aligned. See also Website Design and Social Media.
Tell Fang what you want to promote, to whom, and what result would make a difference for the project.
